Can alcohol advertisement in sport broadcasting somehow make people addicted to alcoholism and Hooliganism?

Can alcohol advertisement in sport broadcasting somehow make people addicted to alcoholism and Hooliganism? Things like Tiger beer or Heineken’s ads in Barclay’s Premier League. Do those things have the same mechanism of persuading young people who watch football match in TV to get addicted to alcohol?

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This entry was posted on Wednesday, June 30th, 2010 at 6:08 pm and is filed under ALCOHOLISM TREATMENT. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

5 Comments

  1. Jennifer W says:

    No and yes, some people have the chemical makeup to be alcoholics and others don’t. What these advertisements do is glamorize the use of alcohol, which makes it more appealing to the younger generation, which in turn makes it more likely they will try it at some point, so if you have the genes for alcoholism it is most likely you will get addicted way before the age of 21. It is the alcohol itself, not the advertisements, that causes hooliganism, people aren’t in their right state of mind while drinking and more prone to do stupid stuff. Some people don’t need to be drunk in order to be stupid though. Maybe we should sue the alcohol companies like we did the cigarette companies. Alcoholism is a nasty disease and destroys the lives of everyone who loves the alcoholic, alcoholics are no better than crack addicts, and the damage caused is just as severe. They drag everyone they love into the gutter with them, they are emotionally abusive, and they destroy the lives of those who depend on them most, like their children and their spouses and in some cases even their parents until they finally die of liver damage. ;-)

    ... on July June 30th, 2010
  2. Unholy Thoughts says:

    the only way ppl get suckered is due to weak minded people. i can sit and watch tv yeah i might say yeah i feel like pizza but it doesnt mean im gonna go out and get it.

    it all comes down how you personality developed. alot of ppl will submit because its their nature to follow and thats why you find at work places alot of workers and only a few leaders.

    society has favored the followers and the leaders are growing smaller.

    so it can be suggestive and encourage it but its up to the individual to think for themselves.

    i personally dont submit to it but i know many who do. think of new fabs that come out.

    ... on July June 30th, 2010
  3. michaelinscarborough says:

    Sport is something considered positive (in terms of health) or associated with youthful dynamic, etc. Alcohol is something associated with alcoholism and diverse social damages, yeah Hooliganism. It is very obvious that Tiger beer, Heineken and Barclay’s made the race with you.These seem to be brands you would associate with sports. People are looking for orientation, for models how to organize leisure and other time. Association of certain events (i.e sports events) with alcohol is some sort of orientation. Wouldn’t it be cool if there was no association of life prone events with alcohol and other drugs?

    ... on July June 30th, 2010
  4. Echion says:

    It’s hard to say.
    Hooligans are known for abusing alcohol during game day but that doesn’t necessarily mean they are constantly drinking when there is no game, or that they won’t break the law while sober.
    You tend to associate the consumption of a particular brand when there are large gatherings of people like rock concerts.

    ... on July June 30th, 2010
  5. john n says:

    I don’t believe advertising to be that powerful.
    I think that using advertising as a scapegoat is merely a ploy to avoid responsibility by those who can’t control themselves.
    The bottom line is that even if we are swayed by advertising, it doesn’t control us, and our will prevails. Viewing a McDonald’s commercial may give me a fleeting desire for a Big Mac, but to say that every time I view that commercial means that I have to run out an go get a Big Mac, is false.
    How many cars, computers, sofas,etc., would I have if I had to purchase everything that I saw advertised?
    Hooligans and alcoholics both lack self control, and it’s that pre-existing condition that makes their behavior possible, not advertising.

    ... on July June 30th, 2010